Messaging For A New Millennium
"We now share too much about each other to be strangers to each other... in the age of the information explosion, all the walls go out between age-groups, between family groups, national groups, between economies. The walls all go out. People suddenly have to adjust themselves to this new proximity, this new interrelationship... What they need to know is... what does it mean to me?" Marshall McLuhan, 1966
In an age without walls between consumers and brands, Role Advertising provides meaningful content and relevant context to your audience.